About Waqt Ki Awaaz:
In a country as poor as India, radio is a powerful media that can potentially reach 98.5% of the population. Globalisation and rapid urbanization make it easy to forget that more than 70% of Indian population lives in villages and a vast majority of them have little to no connectivity to Internet, electricity or telephone lines making radio the only feasible medium for mass communication.
Community Radio Stations are community-owned resources that push for a wider representation. India is diverse in terms of geography, culture, language, music, dance, and food besides religious and ethnic diversity. It is essential to cater to the regional diversity and that they find their voices and lives acknowledged which sometimes get sidelined by the mainstream media.
Waqt Ki Awaaz, the community radio station is promoted by Shramik Bharti in October 2009 in village Bairi Dariyav of Maitha block in Kanpur Dehat district of Uttar Pradesh. This radio station has fostered the bond between Shramik Bharti and the community. Emerging as a creativity-ingrained initiative,The potent voice of community makes it a local-favorite that uses vox populi to initiate discussion and debate on individual rights, local social issues, relevant market information. An alternative educational space has developed from the public discourse and increased participation in civic activities.
Embedded in the rural ambience, the initiative involves a small team of volunteers that identify topics of interest in the villages, prepare and gather feedback radio programs and support the functioning of the station. Raising issues of rural lives of Kanpur Dehat as diverse as open defecation, alcohol addiction, elderly people, girl education, diseases is creating impact in unconventional ways. The empowering medium is supported by the federation Jagriti Mahila Samiti, also promoted by Shramik Bharti.
Since the trial broadcast started on 28th August’ 2012,the team of Waqt ki Awaaz is engaged in program production and broadcasting. After receiving the Wireless Operating License (WOL) from Ministry of Communications & Information Technology, Government of India on 23rd September’ 2013, The station started formal broadcasting of 7 hours daily in three sessions: morning, afternoon and evening sessions. The airwaves reach 300 villages covering a population of about 300,000 in a radius of 15 km.